All About content writing
How content writing experts can help your business grow
A study from 2011 found that through various forms of media such as books, music, web, TV, ads and more, humans process about 105 thousand words per half day (12 hours), which is equal to 34 GB of data a day—no small amount! Despite a new upsurge in video, humans consume info mostly through reading.
Content writers create content (both written and visual) for various media, but the term ‘content writer’ is often tied to those that create mostly for the internet. Content writers create everything from product info, blog articles and emails to ebooks and social media. They may be called on to create engaging content (as more and more sites fight for people’s limited attention), that is useful, error-free, and adheres to SEO standards.
Look for a content writer who has a good command of the English language, great writing skills, a degree in Journalism, Mass Comms, English, or Literature, research skills, and who’s familiar with the subject matter.
Bloggers (or those active on social media) usually pursue careers as content writers in addition to their own pursuits. Portfolios of past work are useful to assess a person’s writing skills, voice and experience in the field.
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